Discussion on the Teaching Reform of "Marketing" in the Background of “Internet +”
WANG Caijuan
Xinhua College,Ningxia University
Abstract：
In the context of the "Internet plus" era, colleges and universities should pay attention to the advantages of the "Internet plus" education model in the process of reforming and innovating the "Marketing" course teaching activities, and actively explore the rational application of information-based teaching methods in the course teaching reform, highlight the overall quality of marketing course teaching, and provide good support for the cultivation of students' comprehensive quality. Based on the background of "Internet plus", this paper correctly understands the impact of the "Internet plus" era on the reform of curriculum teaching under the premise of the necessity of the "Marketing" teaching reform, and puts forward suggestions for effectively promoting the reform of curriculum teaching,strives to provide good support for the innovation and promotion of personnel training.